Sunshine Specialties Northern Ca Inc. will use our best efforts to actively promote the sale and distribution of your products.
Our areas of responsibility include distributor calls, retail headquarter calls, and retail store calls.
- Sunshine meets regularly with distributor buyers and category managers for line reviews and presentation of new products. As a number of distributors' service areas overlap broker territories, we work and collaborate with our partners in Southern California and the Pacific Northwest to meet with your buyers in their own offices, even those outside of Northern California.
- There are a number of distributor advertising publications, promotional vehicles, and trade shows in which you will have the opportunity to participate -- some of these are required, and others are elective. Sunshine will work with you to advise which programs will work best for optimum results with your budget in mind.
- Sunshine's experienced administrative staff will assist in the preparation and submission of the complex of forms and paperwork that comprise the new vendor/new item process; we'll also submit your monthly promotions and advertising commitments.
- Sunshine begins the new item presentation process at retail chain headquarters, the largest in Northern California being Whole Foods. We meet regularly with the Whole Foods regional buyers to present new products and line extensions according to their category review schedule, and to evaluate their level of interest. Line reviews, placement and performance issues are also addressed. It's not enough to just have a great product to get into the distributors' warehouses -- we must first have retail support.
- Our field representatives are our front line with store buyers and personnel, both in chain and independent stores. We build store deals based upon discounts you offer to distributors; our goal is to ensure that consumers receive as much of your discount as possible. Manufacturer case stacks and end caps bring your products to the forefront. Retailers also have their own advertising flyers and other programs to highlight your special deals to their customers.
- Our reps and merchandisers work with the retailers to maximize your product line's shelf presence. We solicit "turnover orders" to pass along to distributors to fill in any missing items from the retail shelves, as well as to ensure sufficient stock levels in support of your promotions. Our merchandisers also take part in periodic department resets to establish your space on freshly arranged store shelves.
The ultimate goal is to get your product into the consumer's shopping cart. If we have reduced your prices, and advertised your products, and made sure your products are available, what else is there?...DEMOS!
Demos are the best way to create consumer trial and entice them to buy.
For food products, taste is everything -- get the people to try it, and it's a sure winner. For body care products, hand out a sample size of your product for consumers to try at home.
Sunshine Specialties Northern Ca Inc. can help you with contacts for a good demo company or an individual demo person in our area. Manufacturers are also encouraged to sample out their own products in our stores, for who knows your products better than you!