BRAND SUPPORT COMMITMENT
Sunshine Specialties recommends that you use this planner to guide and aid you in formulating a realistic and workable support budget.
KEY BUDGET CONSIDERATIONS
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ANNUAL PROMOTION PROGRAM
- Quarterly promotions by brand: ____%
- Additional allowances for performance: ____%
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NEW DISTRIBUTION
- ____% net allowance "A" stores
- ____% net allowance "B" stores
- Free Fill = One free case per SKU with order of like kind: Yes____/No____
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VOLUME POCKET DEALS
- ____% billback for performance
- Number of cases required per discount level (provide details)
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PRODUCT SAMPLE BUDGET
- Passive sampling: Yes____/No____
- Free Goods/Slotting: Yes____/No____
- Grand Opening Giveaways: Yes____/No____
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DEMO BUDGET
- Do you have a demo budget? Yes____/No____
- Dollar commitment per quarter: $________
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ADVERTISING BUDGET
- Coop ad dollars available? Yes____/No____
- Quarterly budget: $________
- Performance requirements (provide details)
